Pitti Fragranze – Symbiotic Experience

I was asked to create an animated artwork for Pitti Fragranze and the Symbiotic Experience immersive installation in Florence, at Stazione Leopolda, from 15th to 17th September 2023.

The artwork called “Darkness Rewind” served as an inspiration to Serge Majoullier, Senior Perfumer at MANE, to create an exclusive fragrance. Lifting the cloche would uncover the unique scent and trigger the video animation to start. A beautiful, immersive experience in a very evocative location. Enjoy the complete video on the Pitti Fragranze website.

A project curated by Susanna Macchia and Paola Gariboldi.

Photos courtesy of AKA Studio Collective.